Promotions aren’t just for marketing your products, they’re also a great way to let your customers know about events. If you’re having a special night, a trunk sale, happy hour, live music, or any other event, make sure your customers know.
Offer example: “Double your reward points between 4-7pm on 14th Feb
Thanks for Joining Promotion – for New Members
Send an offer to your newest loyalty members and/or customers to remind them to visit once again.
“Thanks for joining! Here’s a Valentine’s Day treat: Get [enter most popular item] for only Rs. 99!” - Coupon
Not All Roses & Cake Promotion
Even if your store isn’t traditionally suited for Valentine’s Day, you can and should still take advantage of this holiday. Highlight your products as a great alternative to the standard Valentine’s Day gifts.
“Get  free reward points with [any] purchase.”
Say a Secret Phrase Promotion
Want to engage with your customers more? Find a fun, non-intrusive phrase or code customers need to say in exchange or an offer. Additionally, the interaction will encourage new sign-ups when others observe this and want to participate as well.
“Say “Happy Valentine’s Day” and get 1 point for free!”
Share the Love Promotion
Encourage customers to come in with a friend, and/or refer that friend to your loyalty program with a reward.
“Be our Valentine? Bring in a friend and double your reward points.”
Last-Minute Gift Promotion
Many people wait until the last minute to get their Valentine’s Day gifts. Take advantage of this and remind them that you’re a great solution to this problem!
“We appreciate our loyal customers! To show our love, get  additional points on any purchase”
“Valentine’s Day is here! Did you wait ’till the last minute?”
Post Valentine’s Day Promotion
Promotions don’t have to end with Valentine’s Day. Be sure to continue using the Promotions feature to increase customer visits and spending.
“Take Rs.50 off your purchase of Rs.2000” - Coupon
“Valentine’s Day is over, but we’re still sharing the love.”
Your promotions not only show customers how much you appreciate them, but create a great opportunity to get them in the door this Valentine’s Day.
is the format of an old Kirana store… In this format the shopkeeper stands behind the counter, whereas the customer stands in front and orders the stuff that they want. The shopkeeper(s) get the stuff from the shelves behind them and give to the customers. The shopkeeper takes out the item that is old, wipe it out and present it to the customer and thus ensures that the old inventory gets cleared. The shop can be a mess from inside as long as the customer’s requests are handled fast enough. What the shopkeepers are losing with this shop format… With the packaging of the products becoming good and new products being introduced in the market, there are many a times when the customer does not know about the latest that the market has to offer in say, Muesli. The customer continues to ask for the old brand and he is served appropriately. Even if the new brand is more profitable for the retailer, it is very difficult for the retailer to push those items. The customer also does not indulg…
The grocery industry has intense competition. Just like the teams in 2018 FIFA World Cup, supermart owners are constantly working on new ways to get an edge over their competitors. Retention of customers is a big concern; the most challenging task is to identify loyal customers.
Consumer behavior is also changing rapidly, they expect to be entertained and inspired when visiting a store. In addition to this experience, today’s busy shoppers demand:
üConvenience üLoyalty-driven discounts andpersonalized offers based on their shopping habits and preferences üConsultation with the businesses that they frequent, that is, customers want to convey their suggestions and opinions directly to the managers and owners of the businesses that they visit
To gain a stronger foothold, a store has to do much more than stocking shelves, hosting sales and calling customers. Supermarts need to be more innovative today.
Supermarts can compete effectively by offering loyaltyprograms, in addition to providing supe…