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A Shop redesign can INCREASE SALES, especially of Grocery Stores. Check how?

This is the format of an old Kirana store…
A screenshot of a cell phone

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In this format the shopkeeper stands behind the counter, whereas the customer stands in front and orders the stuff that they want. The shopkeeper(s) get the stuff from the shelves behind them and give to the customers.
The shopkeeper takes out the item that is old, wipe it out and present it to the customer and thus ensures that the old inventory gets cleared. The shop can be a mess from inside as long as the customer’s requests are handled fast enough.
What the shopkeepers are losing with this shop format…
  • With the packaging of the products becoming good and new products being introduced in the market, there are many a times when the customer does not know about the latest that the market has to offer in say, Muesli. The customer continues to ask for the old brand and he is served appropriately. Even if the new brand is more profitable for the retailer, it is very difficult for the retailer to push those items.

  • The customer also does not indulge in impulsive buying, which comes from the attractive packaging or the TV advert that is very popular nowadays. Since they cannot see the products, they end up buying the old stuff and if you try to give them something new, they see that as push and deter that push by not buying the new brand or in the worst case not buying that stuff at all.
The new customer wants to make his/her own choice!
By a small change in the shop layout you can change the face of the business in many ways, here is a change in the layout. However, the changes are much more than what meets the eye.
A picture containing screenshot

Description generated with very high confidence

What the shopkeepers are gaining with this new shop format…
CUSTOMER FREEDOM:
The customer now has the freedom to choose. (S)he may buy a
cheap or an expensive item, without any push or coercion.

TRANSPARENCY:
All your stuff is now in the open. The customer can choose any of
the packing – (S)he will always pick the best, but they will feel that
they are dealing with transparent people.

MULTIPLE CUSTOMERS:
Previously you could serve only 1 customer, now you can serve
multiple customers, increasing the revenue that you generate.

QUALITY TIME WITH THE CUSTOMERS:
While the customers are looking around, you can indulge in a small
talk and understand them better and make a relationship that will
go a long way – even when there is rush in the shop.

Change your shop design to influence your customers to
buy more - and feel good about doing so

Start a Customer Loyalty Program

You should also look at introducing a Loyalty Program, which will
bind your customers to you more than ever before - allowing you to
graduate to even bigger formats.

At www.winggz.com, we get you closer to your customers by
understanding what really motivates them. And then we help you
use those insights to build stronger, more profitable relationships.

Wishing you good luck with your shop!





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WHAT IS A CUSTOMER LOYALTY PROGRAM?

Imagine you own a grocery store and attract a good business from local residents. After a few months, a big grocery store opens nearby and takes away a major share of your business. What would you do? As you consider options, one of the most immediate and easy action you can take is to implement a customer loyalty program. A customer loyalty program is a structured rewards program offered by a business to customers who frequently make purchases. A loyalty program may give a customer free merchandise, rewards, coupons, or even advance released products. What is the purpose of a Customer Loyalty Program?
Loyalty programs have several goals ·Improve Sales ·Increase Business ·Keep the customer coming back on a regular basis ·Strengthen the relationship between customer and business
If the rewards of the program are unattractive or uninteresting, the program may see little success. But if benefits are enticing, it can help increase sales and encourage customers to return for their next purchase.

A well designed Loyalty Program has the ability to drive long term profits for Supermarts/Grocery Stores

The grocery industry has intense competition. Just like the teams in 2018 FIFA World Cup, supermart owners are constantly working on new ways to get an edge over their competitors. Retention of customers is a big concern; the most challenging task is to identify loyal customers.

Consumer behavior is also changing rapidly, they expect to be entertained and inspired when visiting a store. In addition to this experience, today’s busy shoppers demand:

üConvenience
üLoyalty-driven discounts andpersonalized offers based on their shopping habits and preferences
üConsultation with the businesses that they frequent, that is, customers want to convey their suggestions and opinions directly to the managers and owners of the businesses that they visit

To gain a stronger foothold, a store has to do much more than stocking shelves, hosting sales and calling customers.

Supermarts need to be more innovative today.

Supermarts can compete effectively by offering loyaltyprograms, in addition to providing supe…