|Innovative apps let you use your smartphone for out-of-the box stuff like Customer Loyalty Program...|
Today's customers rely on their mobile phones for information, entertainment, shopping and much more. It has become a life companion more or less.
So, now mobile can be used as a lever by businesses/brands which can be pulled to influence customer loyalty across brand engagement, loyalty marketing, customer experience, and structured loyalty programs.
Enabling a mobile loyalty strategy literally puts your brand and loyalty program into the hands of your best customers and creates the potential for more interactions.
So mobile isn't just a “nice-to-have” anymore, it has become critical in meeting customer expectations and earning their loyalty. Businesses who view mobile as just another communication channel misses a massive opportunity to reach, engage, and enhance experiences for their loyal customers.
If mobile not already on your priority list, it’s time to put it at the top.
One result of this mobile mind shift is that consumers expect that they can get what they want, when and where they want it. They have increased expectations of how and when businesses serve and retain them.
We see a lot of businesses creating mobile versions of existing loyalty program features. For example, allowing customers to view their points balances on a mobile. Richer opportunities lay in creating an integrated mobile experience that engages loyal customers at each stage of the customer life cycle, whether or not they are interacting with the program directly.
For businesses/brands to make the most of their own customers’ mobile loyalty moments and take their mobile loyalty strategies to the next level, they must:
Every business wants to grow their customer base who come back again and again and are ready to share their experiences with everyone they know. It makes sense as Loyal Customers are the best win for a brick and mortar business. It costs five times as much to attract new customers. In today’s digital era, consumers aren't turning to online marketplaces because they dislike any shop or because they like another brand more. In many scenarios, customers just want a more convenient experience that's personalized for themselves - one that engages them. Businesses should start building on that customer loyalty to see a positive change in customer lifetime value and their bottom line. The strategy behind a customer loyalty program is simple yet powerful... Loyal customers are rewarded and businesses increase sales. Some big success stories… Starbucks Rewards, a loyalty program launched by Starbucks has been one of the most successful imple