|Innovative apps let you use your smartphone for out-of-the box stuff like Customer Loyalty Program...|
Today's customers rely on their mobile phones for information, entertainment, shopping and much more. It has become a life companion more or less.
So, now mobile can be used as a lever by businesses/brands which can be pulled to influence customer loyalty across brand engagement, loyalty marketing, customer experience, and structured loyalty programs.
Enabling a mobile loyalty strategy literally puts your brand and loyalty program into the hands of your best customers and creates the potential for more interactions.
So mobile isn't just a “nice-to-have” anymore, it has become critical in meeting customer expectations and earning their loyalty. Businesses who view mobile as just another communication channel misses a massive opportunity to reach, engage, and enhance experiences for their loyal customers.
If mobile not already on your priority list, it’s time to put it at the top.
One result of this mobile mind shift is that consumers expect that they can get what they want, when and where they want it. They have increased expectations of how and when businesses serve and retain them.
We see a lot of businesses creating mobile versions of existing loyalty program features. For example, allowing customers to view their points balances on a mobile. Richer opportunities lay in creating an integrated mobile experience that engages loyal customers at each stage of the customer life cycle, whether or not they are interacting with the program directly.
For businesses/brands to make the most of their own customers’ mobile loyalty moments and take their mobile loyalty strategies to the next level, they must:
This is the format of an old Kirana store… In this format the shopkeeper stands behind the counter, whereas the customer stands in front and orders the stuff that they want. The shopkeeper(s) get the stuff from the shelves behind them and give to the customers. The shopkeeper takes out the item that is old, wipe it out and present it to the customer and thus ensures that the old inventory gets cleared. The shop can be a mess from inside as long as the customer’s requests are handled fast enough. What the shopkeepers are losing with this shop format… With the packaging of the products becoming good a nd new products being introduced in the market, there are many a times when the customer does not know about the latest that the market has to offer in say, Muesli. The customer continues to ask for the old brand and he is served appropriately. Even if the new brand is more profitable for the retailer, it is very difficult for the retailer to push those items. The