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Showing posts from August, 2018

A Step-by-Step Guide for Launching a successful Customer Loyalty Program

Loyalty programs are a great way of showing customers some love. These programs encourage return business and help in gathering information about the customer demographic. Thus, getting the loyalty program right is critical. The key is to set up a program that is available to all, easy to use and drives customers to actually sign up and engage. Starting a loyalty program is a process - it doesn’t happen all at once! Here are a few things to consider when launching a customer loyalty program

1. Keep It Simple Simplicity is key! If your program is inconvenient to use or difficult to understand, it won’t be used.

Easy to join Customer’s mobile number, name and birthday are all you really need.

Easy earning rules Make earning points, an exciting experience for customers. When customers seek out the action rather than the reward, you have created an effective loyalty program. The simpler the rules are, the more likely customers may try to earn.

Easy spending rules Once again, simplicity is importan…