If you want to know how loyal your customers are and how they see your brand, you can ask yourself these 5 questions.
Are your customers satisfied?
Do your customers trust your brand?
Do your customers favor your brand?
What is the recognized quality of your brand?
What is the recognized value of your product?
If you want your brand a sought-after superstar, building brand loyalty is an important factor that you can’t afford to ignore. By answering the above questions, you have discovered where your brand stands when it comes to reputation and loyalty.
If you are dedicated to customer satisfaction, your ideal customer will find its way to you. And if you can earn a customer’s trust and respect, they will continue to do business with you even if there are many available alternatives.
Customer loyalty is an important building block for the positive reputation of a business. It’s necessary for any business to understand the image that they emanate in the eyes of the customers.
is the format of an old Kirana store… In this format the shopkeeper stands behind the counter, whereas the customer stands in front and orders the stuff that they want. The shopkeeper(s) get the stuff from the shelves behind them and give to the customers. The shopkeeper takes out the item that is old, wipe it out and present it to the customer and thus ensures that the old inventory gets cleared. The shop can be a mess from inside as long as the customer’s requests are handled fast enough. What the shopkeepers are losing with this shop format… With the packaging of the products becoming good and new products being introduced in the market, there are many a times when the customer does not know about the latest that the market has to offer in say, Muesli. The customer continues to ask for the old brand and he is served appropriately. Even if the new brand is more profitable for the retailer, it is very difficult for the retailer to push those items. The customer also does not indulg…
The grocery industry has intense competition. Just like the teams in 2018 FIFA World Cup, supermart owners are constantly working on new ways to get an edge over their competitors. Retention of customers is a big concern; the most challenging task is to identify loyal customers.
Consumer behavior is also changing rapidly, they expect to be entertained and inspired when visiting a store. In addition to this experience, today’s busy shoppers demand:
üConvenience üLoyalty-driven discounts andpersonalized offers based on their shopping habits and preferences üConsultation with the businesses that they frequent, that is, customers want to convey their suggestions and opinions directly to the managers and owners of the businesses that they visit
To gain a stronger foothold, a store has to do much more than stocking shelves, hosting sales and calling customers. Supermarts need to be more innovative today.
Supermarts can compete effectively by offering loyaltyprograms, in addition to providing supe…