Skip to main content

Are your customers loyal?

If you want to know how loyal your customers are and how they see your brand, you can ask yourself these 5 questions.
  • Are your customers satisfied?
  • Do your customers trust your brand?
  • Do your customers favor your brand?
  • What is the recognized quality of your brand?
  • What is the recognized value of your product?

If you want your brand a sought-after superstar, building brand loyalty is an important factor that you can’t afford to ignore. By answering the above questions, you have discovered where your brand stands when it comes to reputation and loyalty.

If you are dedicated to customer satisfaction, your ideal customer will find its way to you. And if you can earn a customer’s trust and respect, they will continue to do business with you even if there are many available alternatives.
Final Thoughts
Customer loyalty is an important building block for the positive reputation of a business. It’s necessary for any business to understand the image that they emanate in the eyes of the customers.

Comments

Popular posts from this blog

WHAT IS A CUSTOMER LOYALTY PROGRAM?

Imagine you own a grocery store and attract a good business from local residents. After a few months, a big grocery store opens nearby and takes away a major share of your business. What would you do? As you consider options, one of the most immediate and easy action you can take is to implement a customer loyalty program. A customer loyalty program is a structured rewards program offered by a business to customers who frequently make purchases. A loyalty program may give a customer free merchandise, rewards, coupons, or even advance released products. What is the purpose of a Customer Loyalty Program?
Loyalty programs have several goals ·Improve Sales ·Increase Business ·Keep the customer coming back on a regular basis ·Strengthen the relationship between customer and business
If the rewards of the program are unattractive or uninteresting, the program may see little success. But if benefits are enticing, it can help increase sales and encourage customers to return for their next purchase.

A Shop redesign can INCREASE SALES, especially of Grocery Stores. Check how?

This is the format of an old Kirana store…
In this format the shopkeeper stands behind the counter, whereas the customer stands in front and orders the stuff that they want. The shopkeeper(s) get the stuff from the shelves behind them and give to the customers. The shopkeeper takes out the item that is old, wipe it out and present it to the customer and thus ensures that the old inventory gets cleared. The shop can be a mess from inside as long as the customer’s requests are handled fast enough. What the shopkeepers are losing with this shop format…
With the packaging of the products becoming good and new products being introduced in the market, there are many a times when the customer does not know about the latest that the market has to offer in say, Muesli. The customer continues to ask for the old brand and he is served appropriately. Even if the new brand is more profitable for the retailer, it is very difficult for the retailer to push those items.
The customer also does not indulg…

A well designed Loyalty Program has the ability to drive long term profits for Supermarts/Grocery Stores

The grocery industry has intense competition. Just like the teams in 2018 FIFA World Cup, supermart owners are constantly working on new ways to get an edge over their competitors. Retention of customers is a big concern; the most challenging task is to identify loyal customers.

Consumer behavior is also changing rapidly, they expect to be entertained and inspired when visiting a store. In addition to this experience, today’s busy shoppers demand:

├╝Convenience
├╝Loyalty-driven discounts andpersonalized offers based on their shopping habits and preferences
├╝Consultation with the businesses that they frequent, that is, customers want to convey their suggestions and opinions directly to the managers and owners of the businesses that they visit

To gain a stronger foothold, a store has to do much more than stocking shelves, hosting sales and calling customers.

Supermarts need to be more innovative today.

Supermarts can compete effectively by offering loyaltyprograms, in addition to providing supe…