If you want to know how loyal your customers are and how they see your brand, you can ask yourself these 5 questions.
Are your customers satisfied?
Do your customers trust your brand?
Do your customers favor your brand?
What is the recognized quality of your brand?
What is the recognized value of your product?
If you want your brand a sought-after superstar, building brand loyalty is an important factor that you can’t afford to ignore. By answering the above questions, you have discovered where your brand stands when it comes to reputation and loyalty.
If you are dedicated to customer satisfaction, your ideal customer will find its way to you. And if you can earn a customer’s trust and respect, they will continue to do business with you even if there are many available alternatives.
Customer loyalty is an important building block for the positive reputation of a business. It’s necessary for any business to understand the image that they emanate in the eyes of the customers.
is the format of an old Kirana store… In this format the shopkeeper stands behind the counter, whereas the customer stands in front and orders the stuff that they want. The shopkeeper(s) get the stuff from the shelves behind them and give to the customers. The shopkeeper takes out the item that is old, wipe it out and present it to the customer and thus ensures that the old inventory gets cleared. The shop can be a mess from inside as long as the customer’s requests are handled fast enough. What the shopkeepers are losing with this shop format… With the packaging of the products becoming good and new products being introduced in the market, there are many a times when the customer does not know about the latest that the market has to offer in say, Muesli. The customer continues to ask for the old brand and he is served appropriately. Even if the new brand is more profitable for the retailer, it is very difficult for the retailer to push those items. The customer also does not indulg…
Loyalty programs are a great way of showing customers some love. These programs encourage return business and help in gathering information about the customer demographic. Thus, getting the loyalty program right is critical. The key is to set up a program that is available to all, easy to use and drives customers to actually sign up and engage. Starting a loyalty program is a process - it doesn’t happen all at once! Here are a few things to consider when launching a customer loyalty program
1. Keep It Simple Simplicity is key! If your program is inconvenient to use or difficult to understand, it won’t be used.
Easy to join Customer’s mobile number, name and birthday are all you really need.
Easy earning rules Make earning points, an exciting experience for customers. When customers seek out the action rather than the reward, you have created an effective loyalty program. The simpler the rules are, the more likely customers may try to earn.
Easy spending rules Once again, simplicity is importan…