Skip to main content

A well designed Loyalty Program has the ability to drive long term profits for Supermarts/Grocery Stores

The grocery industry has intense competition. Just like the teams in 2018 FIFA World Cup, supermart owners are constantly working on new ways to get an edge over their competitors. Retention of customers is a big concern; the most challenging task is to identify loyal customers.

Consumer behavior is also changing rapidly, they expect to be entertained and inspired when visiting a store. In addition to this experience, today’s busy shoppers demand:

ü  Convenience
ü  Loyalty-driven discounts and personalized offers based on their shopping habits and preferences
ü  Consultation with the businesses that they frequent, that is, customers want to convey their suggestions and opinions directly to the managers and owners of the businesses that they visit

To gain a stronger foothold, a store has to do much more than stocking shelves, hosting sales and calling customers.

Supermarts need to be more innovative today.

Supermarts can compete effectively by offering loyalty programs, in addition to providing superior customer service.

Loyalty Programs help supermarts to:

ü  Find out which demographic makes up a major proportion of their customer base
ü  Obtain a greater understanding of their buying habits
ü  Capture information about customers in order to create personalized offers
ü  Apply this information across the whole customer base

Therefore, offering loyalty programs can become a very powerful tool to retain customers once grocery stores find the best ways to reward them.

Reward your customers by either

ü  giving them points based on their purchases
ü  providing discounts
ü  free products
ü  special rewards that could include events and experiences

To improve the relationship further with customers, supermarts should
  •   inform about ways in which they can earn extra loyalty points
  •   inform about the places where they can spend these points
  •  inform about the actual value of the points
  •  take feedback from customers in order to enhance loyalty programs
  •  send emails to customers informing them about brand offers and motivate them to review the offers which make customers feel more valued
Supermarkets should remember that loyalty programs are not limited to bringing customers in, but also improving relationships with loyal customers, inspiring them to buy more.
Intuitive and efficient loyalty programs, such as Winggz, can encourage loyal customers to spend more while attracting new customers with exciting and valuable rewards and can even bring back profitable customers that have defected to other brands through these rewards. 
Winggz can provide indispensable insights into customers’ spending habits, and this information can be used to fine-tune your marketing strategy. This is the reason why the most successful loyalty programs tend to focus on relationship management with customers.
Well-executed Loyalty Programs are much more than just bringing customers your way!
To find out how Winggz can help your business, contact today @ Winggz.


  1. Thank you so much for sharing this worth able content with us. The concept taken here will be useful for my future programs and i will surely implement them in my study. Keep blogging article like this.
    Email Marketing Apps


Post a Comment

Popular posts from this blog

Why businesses should be using Customer Loyalty Programs

Every business wants to grow their customer base who come back again and again and are ready to share their experiences with everyone they know. It makes sense as Loyal Customers are the best win for a brick and mortar business.  It costs five times as much to attract new customers. In today’s digital era, consumers aren't turning to online marketplaces because they dislike any shop or because they like another brand more. In many scenarios, customers just want a more convenient experience that's personalized for themselves - one that engages them. Businesses should start building on that customer loyalty to see a positive change in customer lifetime value and their bottom line. The strategy behind a customer loyalty program is simple yet powerful... Loyal customers are rewarded and businesses increase sales. Some big success stories… Starbucks Rewards, a loyalty program launched by Starbucks has been one of the most successful imple

3 Proven Ways to Advance your Mobile Loyalty Strategy

Innovative apps let you use your smartphone for out-of-the box stuff like Customer Loyalty Program... Today's customers rely on their mobile phones for information, entertainment, shopping and much more. It has become a life companion more or less. So, now mobile can be used as a lever by businesses/brands which can be pulled to influence customer loyalty across brand engagement, loyalty marketing, customer experience, and structured loyalty programs. Enabling a mobile loyalty strategy literally puts your brand and loyalty program into the hands of your best customers and creates the potential for more interactions. So mobile isn't just a “nice-to-have” anymore, it has become critical in meeting customer expectations and earning their loyalty. Businesses who view mobile as just another communication channel misses a massive opportunity to reach, engage, and enhance experiences for their loyal customers. If mobile not already on your priority list, it’s time to

Valentine Day happy hour Promotion

Promotions aren’t just for marketing your products, they’re also a great way to let your customers know about events. If you’re having a special night, a trunk sale, happy hour, live music, or any other event, make sure your customers know. Offer example:  “Double your reward points between 4-7pm on 14th Feb Thanks for Joining Promotion – for New Members Send an offer to your newest loyalty members and/or customers to remind them to visit once again. Offer example: “Rs.50 item!” “Thanks for joining! Here’s a Valentine’s Day treat: Get [enter most popular item] for only Rs. 99!” - Coupon Not All Roses & Cake Promotion Even if your store isn’t traditionally suited for Valentine’s Day, you can and should still take advantage of this holiday. Highlight your products as a great alternative to the standard Valentine’s Day gifts. Offer example:   “Get [25] free reward points with [any] purchase.” Say a Secret Phrase Promotion Want to engage with y