Skip to main content

Posts

Showing posts from March, 2019

3 Proven Ways to Advance your Mobile Loyalty Strategy

Innovative apps let you use your smartphone for out-of-the box stuff like Customer Loyalty Program... Today's customers rely on their mobile phones for information, entertainment, shopping and much more. It has become a life companion more or less. So, now mobile can be used as a lever by businesses/brands which can be pulled to influence customer loyalty across brand engagement, loyalty marketing, customer experience, and structured loyalty programs. Enabling a mobile loyalty strategy literally puts your brand and loyalty program into the hands of your best customers and creates the potential for more interactions. So mobile isn't just a “nice-to-have” anymore, it has become critical in meeting customer expectations and earning their loyalty. Businesses who view mobile as just another communication channel misses a massive opportunity to reach, engage, and enhance experiences for their loyal customers. If mobile not already on your priority list, it’s time to...