Winggz

This is the format of an old Kirana store… In this format the shopkeeper stands behind the counter, whereas the customer stands in front and orders the stuff that they want. The shopkeeper(s) get the stuff from the shelves behind them and give to the customers. The shopkeeper takes out the item that is old, wipe it out and present it to the customer and thus ensures that the old inventory gets cleared. The shop can be a mess from inside as long as the customer’s requests are handled fast enough. What the shopkeepers are losing with this shop format… With the packaging of the products becoming good a nd new products being introduced in the market, there are many a times when the customer does not know about the latest that the market has to offer in say, Muesli. The customer continues to ask for the old brand and he is served appropriately. Even if the new brand is more profitable for the retailer, it is very difficult for the retailer to push those items. The