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This is the format of an old Kirana store… In this format the shopkeeper stands behind the counter, whereas the customer stands in front and orders the stuff that they want. The shopkeeper(s) get the stuff from the shelves behind them and give to the customers. The shopkeeper takes out the item that is old, wipe it out and present it to the customer and thus ensures that the old inventory gets cleared. The shop can be a mess from inside as long as the customer’s requests are handled fast enough. What the shopkeepers are losing with this shop format… With the packaging of the products becoming good a nd new products being introduced in the market, there are many a times when the customer does not know about the latest that the market has to offer in say, Muesli. The customer continues to ask for the old brand and he is served appropriately. Even if the new brand is more profitable for the retailer, it is very difficult for the retailer to push those items. The

Loyalty programs are a great way of showing customers some love. These programs encourage return business and help in gathering information about the customer demographic. Thus, getting the loyalty program right is critical. The key is to set up a program that is available to all, easy to use and drives customers to actually sign up and engage. Starting a loyalty program is a process - it doesn’t happen all at once ! Here are a few things to consider when launching a customer loyalty program 1. Keep It Simple Simplicity is key! If your program is inconvenient to use or difficult to understand, it won’t be used.   Easy to join Customer’s mobile number, name and birthday are all you really need. Easy earning rules Make earning points, an exciting experience for customers. When customers seek out the action rather than the reward, you have created an effective loyalty program. The simpler the rules are, the more likely customers may try to earn. Easy sp

The grocery industry has intense competition. Just  like the teams in 2018 FIFA World Cup, supermart owners are constantly working on new ways to get an edge over their competitors. Retention of customers is a big concern; the most challenging task is to identify loyal customers. Consumer behavior is also changing rapidly, they expect to be entertained and inspired when visiting a store.  In addition to this experience, today’s busy shoppers demand: ü    Convenience ü    Loyalty-driven discounts and   personalized offers based on their shopping habits and preferences ü    Consultation with the businesses that they frequent, that is, customers want to convey their suggestions and opinions directly to the managers and owners of the businesses that they visit To gain a stronger foothold, a store has to do much more than stocking shelves, hosting sales and calling customers. Supermarts need to be more innovative today. S upermarts can compete effectively by offering loy

Imagine you own a grocery store and attract a good business from local residents. After a few months, a big grocery store opens nearby and takes away a major share of your business. What would you do? As you consider options, one of the most immediate and easy action you can take is to implement a customer loyalty program. A customer loyalty program is a structured rewards program offered by a business to customers who frequently make purchases.  A loyalty program may give a customer free merchandise, rewards, coupons, or even advance released products. What is the purpose of a Customer Loyalty Program? Loyalty programs have several goals ·        Improve Sales ·        Increase Business ·        Keep the customer coming back on a regular basis ·        Strengthen the relationship between customer and business If the rewards of the program are unattractive or uninteresting, the program may see little success. But if benefits are enticing, it can help increase

Promotions aren’t just for marketing your products, they’re also a great way to let your customers know about events. If you’re having a special night, a trunk sale, happy hour, live music, or any other event, make sure your customers know. Offer example:  “Double your reward points between 4-7pm on 14th Feb Thanks for Joining Promotion – for New Members Send an offer to your newest loyalty members and/or customers to remind them to visit once again. Offer example: “Rs.50 item!” “Thanks for joining! Here’s a Valentine’s Day treat: Get [enter most popular item] for only Rs. 99!” - Coupon Not All Roses & Cake Promotion Even if your store isn’t traditionally suited for Valentine’s Day, you can and should still take advantage of this holiday. Highlight your products as a great alternative to the standard Valentine’s Day gifts. Offer example:   “Get [25] free reward points with [any] purchase.” Say a Secret Phrase Promotion Want to engage with y

If you want to know how loyal your customers are and how they see your brand, you can ask yourself these 5 questions. Are your customers satisfied? Do your customers trust your brand? Do your customers favor your brand? What is the recognized quality of your brand? What is the recognized value of your product? If you want your brand a sought-after superstar, building brand loyalty is an important factor that you can’t afford to ignore. By answering the above questions, you have discovered where your brand stands when it comes to reputation and loyalty. If you are dedicated to customer satisfaction, your ideal customer will find its way to you. And if you can earn a customer’s trust and respect, they will continue to do business with you even if there are many available alternatives. Final Thoughts Customer loyalty is an important building block for the positive reputation of a business. It’s necessary for any business to understand the image that they emanate in

Every business wants to grow their customer base who come back again and again and are ready to share their experiences with everyone they know. It makes sense as Loyal Customers are the best win for a brick and mortar business.  It costs five times as much to attract new customers. In today’s digital era, consumers aren't turning to online marketplaces because they dislike any shop or because they like another brand more. In many scenarios, customers just want a more convenient experience that's personalized for themselves - one that engages them. Businesses should start building on that customer loyalty to see a positive change in customer lifetime value and their bottom line. The strategy behind a customer loyalty program is simple yet powerful... Loyal customers are rewarded and businesses increase sales. Some big success stories… Starbucks Rewards, a loyalty program launched by Starbucks has been one of the most successful imple